UK-based technology company Polytag has launched QR Squared, a platform to help brands manage their transition to the new GS1 2D barcodes, as part of the Sunrise 2027 program or for Digital Product Passports (DPP).
Aimed at small to medium businesses, QR Squared provides online tools to produce, print and manage GS1 Digital Link QR codes and allows brands to develop online assets to provide consumers with product info, recycling information and more.
QR Squared is a GS1 Solutions Partner and has worked closely with the organization to ensure the platform provides complete compliance with applicable GS1 standards.
“The launch of QR Squared marks a significant step forward in transforming how we track, trace and engage with packaging. The GS1 UK team has worked to ensure that the platform meets the highest requirements for GS1 standards.”
~ Anne Godfrey, CEO of GS1 UK
The QR Squared platform allows customers to design and produce GS1 Digital Link barcodes in just three steps
The QR codes can include the data that a particular brand might need, including:
- URL for product information or customer engagement
- Product GTIN
- Expiration Date
- Use By or Best Before Date
- Unique Serial Number for traceability
If your brand is investigating the new GS1 barcodes, you can get more information on QR Squared at their website, which gives you the option to try it out for free.
