GS1 Digital Link & The EU Digital Product Passport

First Published: June 25, 2024

As the European Union continues advancing its commitment to a greener and more transparent economy, new regulations are being introduced to enhance product traceability and sustainability. One of these is the Digital Product Passport (DPP) initiative.

At first glance, the DPP might seem like yet another layer of compliance to navigate, but it also offers companies a unique opportunity to streamline their operations and enhance their product data management.

One tool that can significantly aid in this process is the GS1 Digital Link barcode.

Understanding the EU Digital Product Passport

Before discussing how the GS1 Digital Link barcode can help, it’s essential to understand the EU Digital Product Passport (DPP).

The EU Digital Product Passport (DPP) is a new initiative by the European Commission to enhance transparency and sustainability in product value chains. It is a digital record that provides comprehensive information about a product, including its origin, materials used, environmental impact, and disposal recommendations. The DPP is a key component of the Ecodesign for Sustainable Products Regulation (ESPR), which will be implemented in 2024.

Objectives of the DPP

The primary goals of the DPP include:

Transparency: Provide consumers with easy access to detailed information about the products they purchase, including environmental impact, safety, and origin.

Sustainability: Encourage companies to improve their products’ and supply chains’ environmental and social sustainability.

Circular Economy: Promote the reuse and recycling of products by providing information on end-of-life disposal options.

Compliance: Ensure products meet safety and compliance standards, thereby enhancing product quality and safety.

Implementation and Scope

The DPP will be mandatory for a wide range of products sold in the EU, with implementation expected to start between 2026 and 2030. The initial focus will be on products with high environmental impact and potential for improvement, such as textiles, furniture, chemicals, batteries, consumer electronics, and construction products.

Key Features

Unique Product Identifier (UID): Each product will have a unique digital identity linked to comprehensive data about its lifecycle.

Data Carrier: The DPP will be affixed to products using QR codes, RFID tags, or other scannable technologies.

Supply Chain Transparency: The DPP will include detailed information on raw material extraction, production processes, and recycling, enabling better traceability and accountability across the supply chain.

Comparing UPC/EAN Barcode with GS1 Datamatrix & GS1 Digital Link

GS1 Digital Link, a barcode format that brands can utilize as part of GS1’s 2D Barcode Migration – Sunrise 2027, is a new barcode standard designed to bridge the gap between physical products and the digital world.

Unlike traditional barcodes, which typically encode a limited amount of static information such as a product’s Global Trade Item Number (GTIN), the GS1 Digital Link allows for a dynamic connection to an extensive range of data about the product.

This includes everything from detailed product descriptions, images, user manuals, and videos to more complex data such as traceability information, expiration dates, and compliance certifications.

This enables the Digital Link barcode to help brands and manufacturers meet DPP requirements.

Enhanced Traceability

The GS1 Digital Link barcode allows products to be tracked more efficiently through their entire lifecycle. Each product can be assigned a Unique Product Identifier, the key to accessing the detailed information stored in the Digital Product Passport. This aligns perfectly with the DPP’s requirement for extensive traceability, ensuring that all product-related data is easily accessible and up-to-date.

Dynamic Data Management

Unlike traditional UPC barcodes that contain static information, GS1 Digital Link barcodes can link to a webpage or a database where information can be updated in real-time. As a product’s lifecycle—from manufacturing to consumer use to end-of-life—its digital passport can be continuously updated to reflect its current status and any relevant changes.

Consumer Transparency

One of the key goals of the DPP is to provide consumers with transparent information about the products they purchase. By scanning a GS1 Digital Link barcode, consumers can instantly access a wealth of information about a product’s sustainability credentials, origins, and more. This can help build trust and encourage more informed purchasing decisions.

Simplified Compliance

Integrating GS1 Digital Link barcodes into your product packaging can simplify compliance with DPP regulations. The barcode can serve as a single access point for all required data, reducing the complexity of managing multiple compliance documents and databases. This saves time and reduces the risk of errors in reporting and documentation.

Interoperability and Standards

GS1 standards are globally recognized and widely adopted across various industries. By using GS1 Digital Link barcodes, companies can ensure that their data management practices align with international standards, facilitating smoother cross-border trade and compliance with regulations in different regions.

Practical Steps for Implementation

To leverage the benefits of GS1 Digital Link barcodes for complying with the EU Digital Product Passport rules, companies should consider the following steps:

Assess Your Current Systems

Evaluate your existing data management and barcode systems to identify any gaps or areas for improvement.

Adopt GS1 Standards, if Not Already Using

Transition to GS1 Digital Link barcodes and ensure your products are correctly tagged with unique identifiers.

Digitalize Your Product Information

Create a digital database where all relevant product information can be stored and easily updated.

This will assist with your DPP compliance and be an important customer resource.

Train Your Team

Ensure your team understands how to use the new barcodes and the importance of maintaining accurate, up-to-date product information.

Many parts of your organization must be involved, including Item Master management, asset control, manufacturing, packaging, marketing, IT and more.

Engage with Consumers

Promote the benefits of scanning GS1 Digital Link barcodes to consumers, emphasizing the transparency and traceability aspects.

Ensure your consumers know that the new package barcode is a tool to get detailed information on the products they purchase.


The EU Digital Product Passport rules represent a significant step towards a more sustainable and transparent economy. By adopting GS1 Digital Link barcodes, companies can comply with these new regulations more efficiently and gain valuable insights into their product lifecycles, enhance consumer trust, and streamline their data management processes. Embracing this technology now can position companies at the forefront of the industry, ready to meet the evolving demands of regulators and consumers alike.

By integrating the GS1 Digital Link barcode specification into your operations, you’re not just complying with regulations but pioneering a new era of transparency and sustainability in the packaging industry. So, why not take the first step today and unlock the full potential of your product data?

Oh yeah: if your company isn’t based in the EU, any products you sell there must be in compliance.

Further Reading

A Blueprint for Digital Product Passports – Digimarc

The EU’s Ecodesign for Sustainable Products Regulation – ESPR

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